JT Arms LLC | Prescott Valley, AZ | jtarms.com
JT Arms LLC (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information when you use our website at jtarms.com or interact with our services.
We collect information you voluntarily provide when you:
• Submit a contact or quote request form (name, email, phone number, firearm description)
• Book an appointment online (name, contact details, service requested)
• Subscribe to our email newsletter (name, email address)
• Communicate with us by phone, email, or in person
When you visit jtarms.com, we and our third-party tools may automatically collect:
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• IP address and general geographic location
• Interaction data such as clicks, scrolls, and form submissions
We use the following platforms that may collect and process your data:
• GoHighLevel — our CRM and booking platform, used to manage appointments, contact records, and email communications
• Google Analytics — used to analyze website traffic and user behavior in aggregate
• Meta (Facebook) Pixel — used to measure the effectiveness of our advertising and to serve relevant ads
• Email marketing via GoHighLevel — used to send appointment confirmations, reminders, and promotional communications
We use the information we collect to:
• Respond to your inquiries and service requests
• Schedule and confirm appointments
• Send appointment reminders and follow-up communications
• Send email newsletters and promotional content (only if you opted in)
• Improve our website and understand how visitors use it
• Comply with federal and Arizona state laws applicable to FFL dealers and gunsmithing services
• Measure and improve our advertising effectiveness
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:
• With service providers such as GoHighLevel who help us operate our business, under contractual obligations to protect your data
• With Google and Meta for analytics and advertising purposes, subject to their respective privacy policies
• When required by law, such as in response to a valid subpoena, court order, or government request
• In connection with ATF or other regulatory compliance obligations applicable to our FFL license
If you subscribe to our email list or request communications from us, you will receive appointment confirmations, service updates, and occasional promotional emails about classes, services, or special offers. You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly. We do not send unsolicited commercial email.
Our website uses cookies and similar tracking technologies to improve your experience and collect analytics data. These include:
• Essential cookies — required for the website to function properly
• Analytics cookies — used by Google Analytics to track website usage in aggregate
• Advertising cookies — used by Meta Pixel to measure ad performance and enable retargeting
You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of certain features on our site.
We retain your personal information for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. Customer records related to firearm service and transfers are retained in accordance with ATF recordkeeping requirements, which may require retention for a minimum of 20 years.
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
Depending on your location, you may have the right to:
• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information, subject to legal retention requirements
• Opt out of marketing communications at any time
• Request that we not share your data with third parties for advertising purposes
To exercise any of these rights, contact us at jtarms.com or by phone. We will respond to all requests within a reasonable timeframe.
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us and we will promptly delete it.
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). If you are an Arizona resident, Arizona’s data privacy laws may also apply. Contact us to learn more about your specific rights under applicable state law.
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.
If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:
JT Arms LLC
Prescott Valley, Arizona
jtarms.com
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